Background
A gourmet olive oil expansion was the next big thing for a Turkish food company. Their aim was to achieve an elegant and top-notch packaging that would only contain a small volume of the product. They needed small olive oil bottles that would not only be strong enough but also be attractive and have a functional dispensing method for both retail and gifting purposes. To achieve this, they reached out to Minghanggroup for a customized solution that would both make their brand more recognizable and guarantee the quality of the product made them stable.
Our Challenges
Working with previous suppliers, the client has suffered various drawbacks, such as the inconsistency of the sizing of the glass bottles causing labeling problems, the fragility of the glass resulting in breakages during the transport, and the limited customization options discouraging branding and shelf presentation. Moreover, the client is also looking for a supplier who could perform his job in small-batch orders while meeting precise specifications.
Problem Analysis
Upon assessment three core issues were uncovered, namely: uneven sizing, fragile material, and lack of label-friendly design. These problems have negatively impacted the smooth running of the business and its retail appeal. Letting mini olive oil bottles in durable, aesthetically pleasing, and consistent manner is a problem that the client needs a tailored solution to solve.
Solution
Minghanggroup took on the task of sourcing and producing durable mini olive oil bottles that were precisely sized and that the glass strength was improved to reduce the occurrence of breakage. They designed a customized mold that allowed for easy label application and good brand identity. They provided a variety of capacities to meet different retail and gift packaging needs, thus, maintaining the product line’s consistency.
Results
With the introduction of mini olive oil bottles, the product became more durable, attractive for the shelf and appealing to the customers. The client stated that the transport of goods has become easier and that they have received very positive feedback from the retailers. Through the collaboration with Minghanggroup, they have secured a reliable supplier who is able to fulfill their requirements for quality, personalized mini olive oil bottles in bulk.
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