Background
A premium food company from Izmir, Turkey, was looking to increase their product range of their gourmet olive oil by adding a new range of mini olive oil bottles for retail stores, gift sets and tourism markets. The company desired a package that would convey the value of the extra virgin olive oil produced, yet would also muster the required strength for worldwide distribution.
The client has faced quality problems from previous suppliers and wanted a customized packaging solution to meet the needs of the business and its future.
Challenges
The client had a number of problems with its current packaging supplier:
- Labels and filling were problems due to inconsistent bottle sizes
- Breakage during transport resulted in high breakage rates, causing costs
- The lack of customization options was challenging to build brand identity
- Old bottle designs were not suitable for top tier retail stores
- Suppliers could not provide flexible quantity to support the quantity of new products launched
The client was looking for durable, attractive, repeatable and reliable mini olive oil bottles.
Our Solution
Our engineering and production team reviewed the project requirements and came up with a customised solution that was created specifically for the client’s positioning in the market.
Custom Bottle Design
We customized a 100ml mini olive oil bottle with clean lines, and a high-end look for gourmet food stores and gift packaging.
The bottle featured:
- A surface that is flat and can be labelled
- Optimized dimensions for automatic filling lines
- Improved wall thickness for increased durability
- Fancy proportions emphasising the quality of the olive oil
Green Glass Material
We recommended dark green glass with a higher UV protection to prevent the olive oil from reacting to UV light and keep it fresh.
This product not only improved the performance of the product, but also matched the traditional look that is desired by high quality olive oil brands.
Improved Packaging Protection
The structure and internal dividers of the carton were redesigned to minimize damage from transportation.
Extra drop tests and packaging tests were performed prior to mass production to guarantee the delivery of correct packaging during export shipments.
Custom Bottle Design
We created an olive oil bottle that fits 100ml, it has a clean design with a high-end look for gourmet food shops and gifting.
The bottle featured:
- A flat surface that will allow mounting in a label-friendly manner
- The dimensions are optimized for the automatic filling lines
- More material to provide more strength of the wall
- Beautiful, elegant proportions, accenting the high-quality olive oil
Results
Customized mini olive oil bottles brought a great deal of advantages for the client’s business.
While within six months of launch:
- Retail sales increased by 34% compared with the previous packaging version
- Breakage due to transport dropped by 76%
- Retail partners noted increased visibility and customer engagement
- Three additional regional markets were added to the client’s distribution
The new bottle design contributed to the premium image of the brand and lower packaging cost.
Conclusion
The project’s goal was to create customised mini olive oil bottles, which would enhance the product display and utility.
Through customized mould design, better packaging security and good production quality, Minghanggroup empowered the client to improve their brand reputation, boost sales and establish a stable supply chain.
From retail to gifting, promotional to wholesale, our team can supply you with custom glass bottles for olive oil that are tailored to your business’s needs and designed to last long-term.
EN 
FR 
DE 
RU 
IT 
ES 
PT 
AR 
TR 
KO 
JA 
ZH